The year 2017, will help digital marketing to grow one more step. As the technology is improving so will the ways by which we target and communicate with our targeted customers. People are moving from text to videos, websites to mobile applications and many other changes are seen. The content that is being shared online must be written keeping in mind the requirement of the customers and its sales stage. You need to keep yourself updated with the past and future predicted trends to accordingly plan your marketing strategy. Here are a few Digital Marketing Trends are shared that will dominate the year 2017.
Video Ads will be dominating the online world. Video advertisements will be created in different formats and be ruling the SERP’s. Videos are gaining importance because it is far easier to view a certain information than to read about it. Here it needs to be made sure that the videos that are being created are engaging and can induce interaction with the end viewers.
2. Mobile optimization
The year 2016 has witnessed a huge growth in mobile devices and mobile websites. The websites that were not optimized for mobile devices were highly penalized. To maintain their presence on SERP’s businesses have to focus more on Internet marketing that is also focused on mobile marketing. Mobile Optimization is important because majority of people are using their mobile phones for all types of searching etc. If your services is not showing there-you loose it.
3. Mobile application growth
Dedicated applications are offering all the features that mobile websites provide but in more better and refined way. Google has introduced app indexing which will benefit all these dedicated apps. In 2017 more and more mobile applications will be developed. people are spending more and more time on mobile applications and therefore not having an application could lead to a loss in terms of a number of viewers to your content.
4. Conversions in Social medias
For so long, Social media has only be taken as a way by which companies share messages with their targeted consumers. In coming months this will change into more refined processes by which E-Commerce companies can also participate in conversions of viewers into buyers. Companies will be able to showcase their products in the news feed on facebook or LinkedIn. This will help people in making a direct purchase.
5. Increase in the number of wearable technology
Google Glass, Apple iWatch will transform the way people interact with each other and businesses. More wearable technologies will come into the picture. Digital marketers will move on from Online marketing to real marketing. Keep yourself updated with what is happening around and how the overall marketing is changing from traditional to digital to real where augmented reality and virtual reality is being used to get in touch with the targeted customers.
6. High-Quality content
High-quality Content will dominate the online world. The content will become more interactive. content will be shared in the form of blogs, articles, images, videos, infographics, case studies, white papers, webinars and more. High-quality content is an amalgamation of both look and intent. The content should be very user-friendly and should focus on the pain areas of the customers.
7. Growth hacking
One of the major responsibility of Digital marketer will be growth hacking where they will have to not only grab the attention of their targeted customers but also convert those visitors into brand loyal. Growth hacking turns out to be really important and crucial in today’s world where the attention span of the customers is reducing with every passing day.
These were the trends in 2016. This very much gives us a clear idea about what people want in future. Digital Marketing is very client oriented. the more your content is customer specific the more are the chances of your campaign success. Understanding from the past trends we must define the tasks that will be covered in the future in running a digital strategy and work accordingly.